Dynamic Logo Design for the Microwave Department
Capturing Technological Essence
User Experience Design
Content Strategy
Visual design
Technical discovery and development
Quality assurance testing
Dynamic Logo Design for the Microwave Department
In this project, Projekta2 Creative Studio tackled the challenge of developing a unique visual identity for the Microwave Department at the University of Hannover. The goal was to create a logo that not only represented innovation but also reflected the very essence of microwave technology.
The proposed solution was a semi-transparent logo composed of three overlapping elements. Each of these elements, identical in shape and size, intertwined with the other two, forming a dynamic and fluid representation of microwaves in action. To accentuate this dynamism, a semi-transparent blue gradient was chosen, evoking both the energy and modernity associated with this technology. Additionally, the logo was designed in harmony with the university's main logo, ensuring visual coherence across the entire corporate identity.
To complement the logo, the department's name, "Institute of Microwave & Wireless Systems," was added, retaining a characteristic slant that enhances the sense of movement and fluidity. The transparencies of the logo elements create subtle shadows at the ends of each intersection, adding depth and dimension to the overall design.
In conclusion, the logo created by Projekta2 Creative Studio for the Microwave Department at the University of Hannover is not only a visually appealing image but also a symbolic representation of innovation and a commitment to excellence in scientific and technological research.